Headquartered in California, United States. A multinational with broad North American coverage, holding 1 mapped position across 1 industry.
OEM
Positions
Every mapped position Apple holds, by industry and tier. A company can sit at more than one tier in the same industry, and in more than one product lens at the same tier; each of those is its own row.
Industry
Tier
Role
Product Scope
NA Footprint
Electronics
All product lenses
OEM
Brand owner
Mac, iPhone, iPad, wearables; NA-built Mac Pro and server programs
Cupertino CA design; Austin TX (Flex) and Houston TX server assembly
ElectronicsOEM
All product lenses
Brand owner
Product scope Mac, iPhone, iPad, wearables; NA-built Mac Pro and server programs
NA footprint Cupertino CA design; Austin TX (Flex) and Houston TX server assembly
Reports covering these markets
Where Apple sits relative to everyone else in each of these markets, tier by tier.