Target MarketAtlas

BASF Corporation in the North American Supply Chain

Headquartered in New Jersey, United States. A multinational with broad North American coverage, holding 21 mapped positions across 12 industries.

TIER 2TIER 3

Positions

Every mapped position BASF Corporation holds, by industry and tier. A company can sit at more than one tier in the same industry, and in more than one product lens at the same tier; each of those is its own row.

  • MarineTIER 3
    Adhesives, Tapes & Sealants
    Polyurethane and acrylic raw material producer

    Product scope Isocyanates and polyols for PU prepolymers, acrylic monomers for PSA and methacrylate adhesive formulators

    NA footprint NJ, TX, LA, MI

  • MarineTIER 3
    Foams & Acoustic Materials
    Polyurethane and melamine foam producer

    Product scope Lupranate MDI and Pluracol polyols for the systems houses and slabstock producers, Basotect melamine foam for the acoustic fabricators, Neopor and Styropor EPS bead for block molders

    NA footprint NJ, TX, LA, MI

  • AutomotiveTIER 2
    Coatings & Surface Treatment
    OEM coatings supplier (BASF Coatings)

    Product scope The full OEM system under the BASF Coatings business, with particular strength in e-coat (CathoGuard) and in color design; runs paint shops on the same cost-per-unit model and sells into the refinish channel through Glasurit and R-M

    NA footprint Southfield MI; Greenville OH; Whitehouse OH; Mexico

  • AutomotiveTIER 3
    Adhesives, Tapes & Sealants
    Polyurethane and acrylic raw material producer

    Product scope Isocyanates and polyols for PU adhesive and gap filler prepolymers, acrylic monomers and dispersions for PSA formulators

    NA footprint NJ, TX, LA, MI

  • AutomotiveTIER 3
    Coatings & Surface Treatment
    Pigment, resin, and monomer producer

    Product scope Effect pigments, acrylic monomers, polyisocyanates, and light stabilizers sold to coatings formulators including BASF Coatings competitors; the reason BASF appears twice in this lens is that the chemical company and the coatings company are genuinely different counterparties

    NA footprint Florham Park NJ; Freeport TX; Wyandotte MI

  • AutomotiveTIER 3
    Foams & Acoustic Materials
    Polyol and isocyanate producer

    Product scope Lupranol polyols, Lupranate MDI and TDI, Elastoflex seating and acoustic systems, Basotect melamine foam

    NA footprint NJ, MI, TX, LA

  • AutomotiveTIER 3
    Polymers, Resins & Compounds
    Engineering resin and polyurethane producer

    Product scope Ultramid PA6 and PA66, Ultradur PBT, Elastollan TPU, polyurethane systems

    NA footprint NJ, MI, TX, NC

  • ElectronicsTIER 3
    Molded & Formed Plastics
    Resin producer

    Product scope Ultramid PA66 and PA6 for connector housings, clips, and load-bearing parts, and Ultradur PBT for sensor housings and electrical parts, both in glass-filled and flame-retardant grades

    NA footprint Florham Park NJ; Freeport TX; Wyandotte MI

  • Heavy Truck & Off-HighwayTIER 2
    Polymers, Resins & Compounds
    Engineering polymer and PU producer

    Product scope PA6 and PA66 (Ultramid), PBT, polyurethane RIM and foam systems

    NA footprint NJ, MI, TX, NC

  • Heavy Truck & Off-HighwayTIER 3
    Adhesives, Tapes & Sealants
    Polyurethane and acrylic raw material producer

    Product scope Isocyanates and polyols for PU prepolymers, acrylic monomers and dispersions for PSA and film adhesive formulators

    NA footprint NJ, TX, LA, MI

  • Heavy Truck & Off-HighwayTIER 3
    Foams & Acoustic Materials
    Polyurethane and melamine producer

    Product scope Polyols and isocyanates for flexible and rigid foam, Elastoflex seating systems, and Basotect melamine foam, which is the material behind most high-temperature absorber content in this industry

    NA footprint NJ, MI, TX, NC

  • RV & PowersportsTIER 3
    Adhesives, Tapes & Sealants
    Polyurethane raw material producer

    Product scope Lupranate isocyanates and Lupranol polyols behind the polyurethane lamination adhesives and sealants in this report, plus acrylic dispersions for water-based systems

    NA footprint Florham Park NJ; Geismar LA, Wyandotte MI

  • RV & PowersportsTIER 3
    Foams & Acoustic Materials
    Polyol and isocyanate producer

    Product scope Lupranol polyols, Lupranate MDI and TDI, Elastoflex seating and cushion systems, Basotect melamine foam for headliner absorbers

    NA footprint NJ, MI, TX, LA

  • AppliancesTIER 3
    Adhesives, Tapes & Sealants
    Polyurethane and acrylic raw material producer

    Product scope MDI, polyols, and Elastopor rigid polyurethane cabinet systems, plus acrylic dispersions and acrylate monomer behind water-based and pressure-sensitive adhesives

    NA footprint NJ, MI, TX, NC

  • AppliancesTIER 3
    Polymers, Resins & Compounds
    Engineering resin and polyurethane producer

    Product scope Ultramid PA6 and PA66 for valves and motors, Ultradur PBT, and Elastopor rigid polyurethane cabinet systems

    NA footprint NJ, MI, TX, NC

  • Medical DevicesTIER 3
    Polymers, Resins & Compounds
    Engineering resin and TPU producer

    Product scope Ultramid PA, Ultradur PBT, Elastollan TPU, and medical-grade variants with change control

    NA footprint NJ, MI, TX, NC

  • Office & Contract FurnitureTIER 3
    Foams & Acoustic Materials
    Polyol, isocyanate, and melamine foam producer

    Product scope Lupranol polyols, Lupranate MDI and TDI, Elastoflex molded systems, and Basotect, the only melamine foam made in volume

    NA footprint NJ, MI, TX, LA

  • HVAC & Water HeatingTIER 3
    Polymers, Resins & Compounds
    Engineering resin and polyurethane producer

    Product scope Ultramid PA6 and PA66 including hydrolysis-stabilized grades for hot water parts, Ultradur PBT, and Elastopor rigid polyurethane systems

    NA footprint NJ, MI, TX, NC

  • PackagingTIER 3
    Adhesives, Tapes & Sealants
    Acrylic dispersion and PU producer

    Product scope Acronal acrylic dispersions that are the base of most emulsion PSA label adhesive, isocyanates and polyols for two-component laminating adhesive, and Joncryl resins for coatings; the acrylic dispersion position is the quiet one behind the label stock duopoly

    NA footprint Florham Park NJ; plants in NJ, TX, LA, MI, NC

  • Lawn, Garden & Outdoor PowerTIER 3
    Polymers, Resins & Compounds
    Engineering resin producer

    Product scope Ultramid PA6 and PA66 for handheld housings, shrouds, gearcases, and motor carriers, Ultradur PBT for controller and motor parts, and the UV and heat stabilizer packages behind both

    NA footprint NJ, MI, TX, NC

  • Energy & StorageTIER 3
    Polymers, Resins & Compounds
    Resin producer

    Product scope Ultramid PA6 and PA66, Ultradur PBT, Ultrason PES and PSU, polyurethane systems

    NA footprint Florham Park NJ NA HQ; Freeport TX, Wyandotte MI, Geismar LA

Certifications

Held company-wide, not per position or per plant.

  • IATF 16949
  • ISO 14001
  • ISO 9001
  • UL Yellow Card (UL 746B)
  • USP Class VI grades offered

Reports covering these markets

Where BASF Corporation sits relative to everyone else in each of these markets, tier by tier.

Marine
Automotive
Electronics
Heavy Truck & Off-Highway
RV & Powersports
Appliances
Medical Devices
Office & Contract Furniture
HVAC & Water Heating
Packaging
Lawn, Garden & Outdoor Power
Energy & Storage

Related companies

Companies sharing an industry and a tier with BASF Corporation, largest first. At most 8 are listed.

21 positions mapped from public sources. Data as-of dates are stamped on the report for each market.